How Property Owners Can Join the Signs of Hope Initiative to Promote the 988 Suicide & Crisis Lifeline

ICSC – It’s National Suicide Prevention Month, as good a time as could be for shopping center owners to join 11 of their peers in the Signs of Hope initiative.

The idea is simple: Shopping center parking lots are highly visible, well-trafficked places and thus a good fit to raise awareness of the 988 Suicide & Crisis Lifeline. Thus, property owners are putting up signs in their parking lots near high-traffic grocers, garage entrances and exits, and outer areas where those who plan to harm themselves might park.

Seven property owners — Brixmor, Kimco Realty, Kite, Peterson Cos., Regency Centers, Sterling Organization and Urban Edge Properties — launched their Signs of Hope initiative on Oct. 10, 2023, World Mental Health Day. Continental Realty Corp., ShopCore Properties, ShopOne Centers and Phillips Edison & Co. have joined since. The 1,600 centers reach more than 272 million people visiting the properties over 4.6 billion times annually, according to Brixmor senior vice president of marketing Kristen Moore.

To read the full article on ICSC’s website, click here.