Peterson Cos. looks well beyond real estate with its new venture: A pain reliever product

From National Harbor to downtown Silver Spring, Fair Lakes-based The Peterson Cos. has been behind some of the most transformative real estate developments in the region.

Now the company is working to make a national impact in a completely different market — by developing health products for seniors.

In recent months, its biotech venture called Vizuri Health Sciences LLC has gained a toehold in the massive market of over-the-counter drugs, inking several deals to get its first pain relief product on pharmacy shelves across the country.

With those deals, Vizuri seeks to tap into the $700 million topical analgesic market and capture growing demand among an aging population seeking alternatives to opioids, said Rick Peterson, who oversees The Peterson Cos.’ growing list of non-real estate holdings.

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